Marketing is important for any business- whether it’s a small and medium enterprise or a huge MNC. People know this fact from years but what have changed over these years is the channel through which marketing takes place. Digital marketing is the king of marketing in today’s world. Going digital can be seen as the only feasible way for small businesses to survive in this hugely dynamic and volatile marketing environment.
Top trends in digital marketing for 2017
More than 1.79 billion active users are present on Facebook alone. In the coming years, Facebook will gain more importance in the field of online business. Currently if we talk in terms of value, Facebook ads are way ahead of Google ads. There will be more opportunities for businesses to reach the potential customers through messenger chat bots. Also, Facebook allows people to buy stuff directly from the platform by adding the buy now button. Seeing the popularity, other social media sites are also following suit. When we talk about online marketing strategies, this is going to be the most popular one in 2017.
People love personalized products. Companies know this well and are making products which is customized for individuals. The recent example was the car manufacturer Tesla which allowed customers to build their cars and customize every detail.
Last year Twitter made an important announcement- Twitter is no longer a social network site, it’s a news product now. Which means that incoming years, it will play a less important role in digital marketing for you. It’s now focusing mainly on being a go to source for recent news and updates. So, you need to divert your investment from Twitter to other relevant social networking sites.
Snapchat is a social network app which you can use to share videos and photos to your contacts. With time, more and more people are getting hooked to it. Marketers have generally ignored Snapchat as a favorable tool for advertisement. But this is going to change soon. In 2017, you will no longer be able to ignore Snapchat. But the main problem with Snapchat is that everything has an expiration date. There is a time limit assigned after which the content disappears. Making a mark through advertisements that lasts only few seconds is difficult but not impossible and will increase your market share for sure.
Search engine optimization or SEO is a great tool which will help you to stay one step ahead of your competitors. SEO strategies are a big part of Digital marketing. In 2017, high quality content will be appreciated more than ever. People are basically tired of reading the same thing again and again on different sites. The fluff content, to be honest, is a waste of time, space and effort. High quality content will appeal customers and give your website a boost. Seek professional advise and help from reliable digital agencies in your nearest city.
In case of link building if you want to gain an edge over your competitors, link baiting is the key. Link baiting happens when website design their content in such a way so that other webpages are tempted to link to it. The purpose is to increase the number of links on your website so that your position on search engine results improve.